Since 1987, the Fender Custom Shop has been a "dream factory,"
producing guitars that are to playing what Ferraris are to driving. The
skilled craftsmen in Fender's Corona, Calif., Custom Shop are known
worldwide for their artistry in making guitars that range from the fine
to the fantastic. Whether it's building a new custom instrument from the
ground up or modifying an existing one, their best is the best.
Fender's finest is the world's finest.
Fender Custom Shop instruments have been crafted for and with the input
of the world's finest players—names like Clapton, Beck, Burton, Cray,
Gilmour, Townshend and Vaughan, to name just a few. One could be yours.
can have your guitar built at the same factory where Eric Clapton's
guitar is built, by the same people," said Mike Eldred, Custom Shop
Director of Sales and Marketing. "Nobody else does what we do."
Fenderr Custom Shop's people are hand-selected,
uniquely trained individuals with unparalleled excellence and
experience in the company's main production lines and some of the
world's most prestigious instrument shops. Each builder is trained and
then trained again, and each one is constantly learning new techniques,
be it hand selection of aged Brazilian rosewood or a different way to
fret-dress a fingerboard. Every person in the Custom Shop is a valuable
asset who imparts the "Fender family" feel to every single instrument we